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Building a brand is one of the most important steps for any business owner in California. Whether you're running a local coffee shop, launching an online store, or offering professional services, your brand name and logo are key identifiers that distinguish you from your competitors. Protecting these identifiers with a trademark is an essential legal step—and one that can save you from costly disputes down the line.

A trademark is a legal designation that protects words, phrases, symbols, and designs that identify and distinguish the source of goods or services. In practical terms, it means your business name, logo, or slogan can be legally protected from use by others in the same or similar industry.
In California, trademarks can be registered at both the state and federal level, depending on the scope of your business. If your business operates only within California, a state registration might suffice. However, if you sell products or services across state lines or online, federal trademark registration through the U.S. Patent and Trademark Office (USPTO) is usually recommended.
The process for registering a trademark typically includes:
At Law Office of Cierra Esq, APC, we assist California businesses with every step of the trademark process—from conducting searches to filing applications and responding to legal challenges. Whether you’re protecting a new logo or defending an existing trademark, we’re here to help secure your brand’s future.
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Disclaimer: The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute an attorney-client relationship.
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